Tagani, DA partner for Kadiwa Online
QUEZON CITY, Philippines — The Department of Agriculture formally signed an agreement with Tagani Philippines on Tuesday, October 20, for its digital agribusiness marketing and promotion efforts for the Marinduque, Occidental Mindoro, Oriental Mindoro, Palawan, Romblon (MIMAROPA) region.

Residents of Muntinlupa, Paranaque, and Las Pinas in the South Metro Manila cluster can buy their fresh products straight from Farmers Cooperatives and Associations (FCAs) of MIMAROPA through the Tagani Philippines website. The website was made possible through the GrowASEAN project, which was seed-funded by the US Mission to ASEAN, YSEALI Seeds for the Future, Cultural Vistas, and Globe Telecom.

Signed by the Department of Agriculture's Regional Executive Director Dr. Antonio Gerundio and Tagani CEO Mr. Keb Cuevas, the partnership aims to strengthen the marketing efforts of agricultural products made and sourced from the region. Tagani Philippines serves as the official Kadiwa ni Ani at Kita Online partner for the South Metro Manila cluster.

The tie between Tagani and the Department of Agriculture will boost the region's agriculture sector through enhanced agri-tourism and digital transformation of agribusiness systems of MIMAROPA, which is the second-fastest-growing region of the country, according to the Philippine Statistics Authority.

The MIMAROPA, tagged as the Southwestern Tagalog Region, is known for its premium Mindoro Rice and as the top producer of saba banana, calamansi (calamondin), and cashew nut in the Philippines. MIMAROPA is also home to El Nido and Coron's famous beaches, as well as the New 7 Wonders of the World, the Puerto Princesa Underground River, a World Heritage Site by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

Along with market linkages for farmers and fisherfolk, Tagani GrowASEAN also offers free online and blended agricultural training programs for interested learners in agribusiness and farming. In August, the organization launched its digital agriculture fellowship program with 20 fellows from across the Southeast Asian region, training them towards data science, artificial intelligence, machine learning, and digital technologies for agriculture research and supporting Filipino farmers.

Since its March launch, Tagani GrowASEAN now has 25,000 members in its community. Gearing towards digitalized farms in the region, Tagani and Globe Telecom will distribute smartphones to farmers and fisherfolk and launch the Tagani Farm app in November. — Tagani.ph